Our Work | Loxa Beauty

June 01, 2017
Category: Our Work


We started working with Loxa back in 2013 before they became, Loxa Beauty, at that time they had just moved their site from www.mybestfriendshair.com to www.jadabeauty.com. The resulting domain transfer led to a tanking of their organic search traffic that they had worked so hard to build.

Jumping into the project head first and beginning the effort to redirect the old domain to the new domain was the first step in a long relationship. Working with Loxa and helping a startup go through an acquisition, by Sally Beauty Holdings, which ultimately resulted in another domain migration/transfer was an incredible opportunity for us. Below we highlight some of the work we did with the team at Loxa.

Overview


Client: Loxa Beauty
Category: eCommerce – Beauty Products
Website: www.loxabeauty.com

Facebook: LoxaBeauty
Instagram: @loxabeauty
Twitter: @loxabeauty

Loxa Beauty is the online retail solution for salons and stylists.  Loxa Beauty offers:

  • An e-commerce solution that is content rich and optimized for salons and stylists to merchandise professional products to their clients.

  • A commission structure that compensates salons and stylists for every purchase made by consumers.

  • Support for the professional hairstyling industry by providing a distribution channel that offers salons and stylists a way to better compete in the consumer retail space.

– via Loxa Beauty’s FAQ

SEO

With a website that has, both a blog and eCommerce portion, we worked on site architecture and content to get the most impact of the combination. We also worked hand in hand with onsite resources and their marketing agency to link organic search efforts with paid search. Check out our SEO/SEM page for information on our services.

  • Blog SEO
  • Content SEO
  • eCommerce SEO
  • Structured Data
  • Technical SEO
  • SSL (https)

Social Media

Having a Cohesive online presence is part of how we “tighten things up.” Linking social properties and correct implementation of social sharing functionality on the site is key to achieving this cohesiveness. Check out our Social Media Marketing page for information on our services.

  • Social Sharing
  • Social Property Linking
  • Open Graph Data
  • Social Analytics
  • Branding
  • Email Marketing

Analytics

As part of the acquisition, they went with Adobe Site Catalyst for their primary Analytics on the website. We worked with their internal resources and Adobe’s to oversee the implementation. Check out our Analytics & Reporting page for information on our services.

  • Adobe Site Catalyst Setup
  • Copy of Google Analytics Setup
  • Goal Conversion Tracking
  • Event Tracking
  • Tag Management
  • User Experience Analysis
  • Site Search Tracking
  • Re-Marketing