Search Engine Optimization is the process of ensuring information on your site is displayed in the best and most competitive way possible for search bots to crawl your site, give it a favorable ranking, and improve your click-through-rate. Every web page should have a clear purpose, and the data and content on the page should be set up to reinforce this through SEO best practices.
Brands are the solution, not the problem…brands are how we sort out the cesspool.Eric Schimdt, Google
AMP (Google Accelerated Mobile Pages)
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