Got an hour to kill? Watch this video to learn about Google’s latest Ads, Analytics and DoubleClick innovations—powered by their machine learning technology.
These products were announced to thousands of people on May 23, 2017 as part their annual event, Google Marketing Next conference in San Francisco.
Looks a little like Hooli-Con…just kidding Google.
Check out their blog for more detailed information on how they are making attribution simpler to measure across all channels and devices.
Our Takeaways: Attribution & AMP
Our biggest take away is the release of Google Attribution to everyone for free. We preach the importance of attribution. If you want to know if your marketing efforts are working, you need to understand how each channel and device is contributing.
It is also interesting to hear their continued usage and integration of AMP (Google Accelerated Mobile Pages), with the release of AMP pages from Search ads beta.